Amanda Barry-Hirst is a freelance PR and communications specialist with over 20 years’ experience of consumer, B2B and public sector PR campaigns.
Amanda is the author of PR Power – Inside Secrets from the World of Spin, published by Virgin. She was MD of Amanda Barry Communications (ABC) for 10 years. ABC, whose clients included Motorola, Future Publishing, Mobil Oil and Lloyds TSB, won the prestigious PR Week ‘Best Small Consultancy’ Award in 1997 and became only the 7th PR consultancy in the UK to be granted the PRCA management standard.
She later spent two years as Head of Press & PR at WRAP, where she was responsible for directing the PR for behaviour change campaigns Recycle Now and Love Food Hate Waste. More recently, she was interim Head of Consultancy at environment and rural affairs consultancy Mistral, where she worked with Renewables UK (previously British Wind Energy Association) on the annual consumer awareness event ‘Wind Week 09′.
Amanda writes on PR issues for the business and environment sector. See her postings:
