PR Training
Brush up your PR skills or learn what it’s all about from scratch. Amanda runs bespoke courses and workshops for experienced practitioners and newcomers.
Half and full day sessions are available for individuals or groups. Conducted at your business or off-site. For availability and prices, please get in touch.
PR Skills Training
PR Skills Training is designed for entrepreneurs, managers and marketeers. Understand the basic principles of how PR works and how to get results on a tight budget.
Here are just a few of the insights you will gain:
- What journalists need and how to deliver it
- How to identify the ‘news’ in your business
- How to get great PR at an exhibition or event
- How to evaluate your investment in PR
- Preparing for an interview – essential do’s and don’ts
- How to hire the right PR consultancy or freelance for your business
Media Relations Training
Media Relations Training is designed for in-house PR teams, press officers, PR account executives and managers. Learn how to create positive editorial opportunities, develop powerful media relationships and deal with negative PR situations.
What you will gain from this course:
- The secrets top PR professionals use to get results
- How to write an attention-grabbing press release
- How to turn around a negative PR situation
- What to do when faced with a hostile journalist
- How to build media relationships that last
- How to avoid classic PR mistakes
Client Relations Training
You’ve won the business, but how do you ensure you build a successful partnership that delivers what the client wants? Amanda uses her direct experience gained from working in-house to coach PR consultancy teams on how to create effective client-consultancy relationships.
A few of the insights you’ll learn:
- How to keep delivering what the client wants
- Essential do’s and don’ts on submissions and pitches
- How to navigate public sector processes and procedures
Call 01869 819985 for an initial discussion on how we can help, or contact .
