PR Power: Inside Secrets from the World of Spin (2nd Edition)

Who Should Read this Book?

PR Power by Amanda Barry-Hirst is a book for those who want to understand how PR works.

Entrepreneurs, MDs, marketeers, PR professionals and students of PR will all benefit from the down-to-earth, quick read style that provides a revealing insight into the world of PR.

What’s in the Book?

PR Power features a Foreword by Sir Richard Branson and includes the following to ensure that you grasp the essentials – whether you’re hiring PR specialists or doing it yourself:

• How to plan and manage a PR campaign
• How to choose the right PR consultancy or freelance
• DIY PR

Packed full of check lists, case studies of real businesses and toolkit exercises, readers are given plenty of hands-on help throughout. For a preview – take a look at the sample chapter: PR in a Nutshell (142kb PDF).

If you are already a reader and would like to leave a comment, then please email or visit our Contact page – we’d love to hear from you!

Sample chapter ‘PR in a Nutshell’ taken from ‘PR Power: Inside Secrets from the World of Spin’ © Amanda Barry-Hirst, Virgin Books Ltd.