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	<title>Amanda Barry-Hirst</title>
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	<description>Freelance PR Consultant and PR Training</description>
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		<title>Writing for the Media – What Makes News?</title>
		<description><![CDATA[Articles > Writing for the Media – What Makes News? When you&#8217;re writing a press release it&#8217;s important to identify and write about something &#8216;newsworthy&#8217; that&#8217;s happening in your business. Here are some pointers to what journalists are looking for: Proximity Where it&#8217;s happening. For example: regional newspapers are interested in local news stories. eg: [...]]]></description>
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		<title>PR Advertising &#8211; What&#8217;s the difference?</title>
		<description><![CDATA[PR, Advertising - This article highlights the differences between PR &#38; Advertising, the pros &#38; cons of each and how they work best.]]></description>
		<link>http://www.amandabarryhirst.com/freelance-pr/pr-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pr-advertising</link>
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		<title>PR Articles &#8211; Survive the downturn</title>
		<description><![CDATA[In these economically challenging times businesses need to keep communicating with their customers. Some basic PR activities prented in this article will help to keep your business in the limelight.]]></description>
		<link>http://www.amandabarryhirst.com/freelance-pr/pr-downturn/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pr-downturn</link>
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		<title>Going Green – Oversold or PR gold?</title>
		<description><![CDATA[Being seen to be Green can help your PR credentials. Or is it just Greenwash?]]></description>
		<link>http://www.amandabarryhirst.com/freelance-pr/green-pr-gold/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=green-pr-gold</link>
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		<title>How to Commission a PR Survey</title>
		<description><![CDATA[PR surveys can generate good media coverage when they\'re done well. This article gives some simple tips on how to create a survey that delivers results.]]></description>
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